Too Little, Too LateFriday's Wall Street Journal looked at how ignorant terrestrial radio broadcasters are
scrambling to play catch-up with competitors who acknowledge people might have some brains, after all.
Fave quotes...
“research, discipline and all that have gotten out of control”
-Lee Abrams, big shot consultant in the '80s and '90s who many believe ruined thousands of rock stations across America.
But some are starting to broaden their playlists, including the adherents of the “Jack” format. Mike Henry, chief executive of Paragon Media Strategies and a consultant on the format, says listeners want to hear familiar music, but a larger selection and variety of it. So Jack plays only songs people will recognize, albeit from a variety of styles and timeframes. “You’re only challenging them on a stylistic level,” says Mr. Henry. “You’re not challenging them on a familiar/unfamiliar level.”Heaven forbid you should "challenge them" with an unfamiliar song. People are much too stupid to hear something they've never heard and think "Oooh, something new, do I like or dislike this? And why? Someone's creative expression has been introduced to me and now I must consider it and my tastes."
The radio morons still don't wanna give listeners any credit for having some smarts. They still don't get it. Treat 'em all like sheep.
Result: they keep bailing on you. Good riddance.
-M!